Social Media Marketing
Social Media Marketing
.png) |
| Social Media Marketing |
Social media marketing
is also known as “digital marketing” or “e-marketing”. It is a
type of marketing in which different social media platforms are used to
advertise or promote the products, services, events, websites through internet,
paid or unpaid.
We are in the era of internet, where everything is
online. According to a report, on an average, internet users spend 2 hours and
29 minutes on social networks worldwide and Gen Z spends more than 4.5 hours a
day on social media for different purpose such as entertainment, news,
information, shopping and messages. Currently, the global social media network
penetration rate is nearly 54% and in that Western Europe has more than 79%
social media penetration rate. And these percentage is increasing every year
with huge jump.
In India, there was a time in 2015, Jio launched like
a boom, and change a lot of things in cellular network and internet world. Jio
has provided free internet to its subscribers for more than seven months.
Although after gaining customers by giving them access to its 4G network
entirely for free in 2016, it started charging some very low amount. As a
result of which Jio’s prices and 4G infrastructure, analysis estimate that the
average internet user has gone from using 700MB of data a month to 11GB. And
ultimately, the use of social media sites and applications started increasing
more and more.
Recently, in India 5G is launched on 5th
October, 2022. The 5G technology is meant to deliver multi-Gbps peak data
speeds, ultra-low latency, more reliability, massive network capacity,
increased availability, and user friendly. This will definitely be going to boost the use
of social media and marketing through social media. As the power of internet is
increasing every month and every year, there is something or the other
development after every few months in the world of internet, it is for sure
that the future of marketing such as promotions, advertising, public relations,
selling, etc., will majorly depend upon online platforms.
Different Platforms for Social Media Marketing
There are many different social media platforms for
online marketing. Let’s discuss some of the major social media platforms for
online marketing. Some of the four major social media marketing platforms are
as follows:
.jpg) |
Instagram is not a website; it is a mobile phone application. To access Instagram, you need to install Instagram app on your smart phone from google play store or apple store for iOS. For the social media platforms such as Instagram, there are different updates and features every week so it is essential to make changes to your social media marketing strategy on a regular interval of time. Instagram has different amazing features to market and promote our products and services. Some of the most popular features of Instagram are: you can create a professional dashboard, live rooms, can collaborate with different brands, Instagram videos, posts, reels, story, and etc.
.jpg) |
Facebook is an online platform, in the form of website or application, that allows the users to connect with different people near or far. It allows to share posts, videos, different ideas, experiences, blogs, etc. Today, as internet has grown so much you can advertise or promote your products or services through Facebook page. You can connect to different other Facebook pages and join different groups of your interests such as groups related to sports, fashion, business, technology, food, and many other.
.png) |
Twitter is a microblogging and social media networking service where people can post their thoughts, opinions, connect and communicate with people, write blogs, poems, shayari, news, etc. Twitter is also one of the most popular platforms for digital marketing like Instagram and Facebook. You can post promote and advertise about your products, services, or any event through this platform. The marketing through twitter can be paid or unpaid, all depends upon the purpose, demand, range of audiences, budget, etc. Twitter has a feature of hashtag, by getting a lot of tweets and retweets of that hashtag, your hashtag might trend on the trending list of twitter.
YouTube
.jpg) |
| YouTube |
YouTube is a free online social media platform on which we can watch videos as well can upload our own created videos. According to a report, today YouTube has approximately 2.1 billion monthly active users based all around the world and 122 million users per day. YouTube has recently seen a huge increase in numbers of users and a lot of people created their own channel. Similarly, like other social media platforms, here also promotions and advertising of different products, services, events, programs can be done. The marketing through YouTube can be done on different basis by: creating and uploading promotional videos on the company’s YouTube channel, collaborating with influencers, YouTube’s advertisement, etc. YouTube is a platform which can bring a huge traffic as YouTube get more than 30 billion visitors per day, it is free of cost, gets higher visibility on google, higher conversion rate, etc.
According to Sean Gardner, “Social media is not just an activity, it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”.
Post a Comment