SEO – Search Engine Optimization

Today, if you want any information you go to google, type your query and get the information. Now, suppose you are a business owner and have a website of your business. So, whenever any user or customer searches for the product or service you sell, you would definitely want that your website should at top in search ranking. But there are thousands of websites and online businesses that provides same kinds of products and services and every business owner want their websites to be at top in search engine. And, the websites which are ranked at the top will get a greater number of clicks, visitors, users, customers and ultimately more business and profit. Business owners want that their websites should be ranked at the top, on the basis of some specific keywords that they decide and the efforts, techniques and the strategies, which they put in this process is known as SEO.

What is SEO

SEO stands for “Search Engine Optimization”. Search engine optimization is made of two words i.e., “Search Engine” & “Optimization”. Firstly, lets discuss search engine, a search engine is a software system that has been made to search for information or find information from the World Wide Web i.e., the internet. As we know, there are thousands of websites and millions of data, that are stored and a system has been created to find that data is called as “search engine”. Now if we talk about optimization, an optimization is the action of making the best or most effective use of a situation or resource. So, from this we can derive that search engine optimization is the process of making your websites or web pages better for search engines, so that it can rank higher.

SEO is basically the process of increasing the quality and quantity of website traffic or a web page from search engines. The ranking of websites on search engine results page (SERP) to bring a large number of traffic, can done in many different ways, some are paid and some are unpaid. SEO targets unpaid traffic rather than paid traffic.

As an online marketing strategy, SEO considers how search engine works, the computer-programmed algorithm directs search engine actions, what people search for, the keywords typed into search engines, and who are the targeted audience. When SEO is done, websites will receive a large number of visitors from a search engine because websites are ranked higher on the search engine results page (SERP), and then ultimately visitors might convert to a potential customer.

Types of SEO

There may be different ways to perform search engine optimization but broadly there are 4 most common approaches to search engine optimization. Four main types of SEO are as follows:

On-page SEO (on-site SEO)

On-page SEO is also known as on-site SEO. As its name only suggests that, the activity performed directly on page or site. On-page SEO is basically to make the page friendlier to search engines and users. Some of the factors for optimization of on-site SEO are keywords, meta descriptions, meta titles, images, headers, etc. Keyword research will help you to know and understand what your potential customers are searching for on google, after researching keywords you have to deliver quality content, meta data is what tells google of what your website or page contains, image SEO makes the content more attractive to users and helps them to understand without using too many words.

Off-page SEO (off-site SEO)

Off-page SEO is just opposite to on-page SEO. OFF-page SEO mainly focuses on the ranking factors that occur outside of your website, such as brands and backlinks. The main aim of off-page SEO is to bring audiences and links from high authority platforms. Backlinks are the most important factor for off-page SEO. Search engines like google and many more make use of backlinks as certain indicators for good quality content. Backlink are also the most critical part of off-page SEO, i.e., for this purpose you can make use of SEO tools like Ahrefs, Semrush, etc. Ahrefs is one such tool that has a backlink checker, which will help you in creating backlinks and handling them.

Technical SEO

Technical SEO is the process in which a website meets the technical aspects, i.e., website and server optimizations that help the search engine spiders crawl and index your site more effectively. It basically helps in improving organic ranking of your website. Technical SEO includes all the SEO activities that help to improve your site and make it easier for visitors. Some of the factors are: site load time, mobile friendliness, crawl error identification, keyword cannibalization audit. Today the people don’t have the patience to wait for pages to load, so site should not take longer time to load, nowadays everything is mobile friendly i.e., every people have a smart in their hand so that’s why people don’t want to open laptop or computer to search something on google they have their phone to do this. Sometimes a smallest error in your code could make your website invisible to google and other search engine bots, so it crawls error identification becomes one of the most important factors.

Local SEO

Local SEO is the practice of optimizing your website for a specific local area. If you have a local business such as shops, restaurant, or any agency, you want your web pages to rank for certain search queries performed by local audiences. Google’s local search algorithm includes a proximity, lets take an example: if we search “doctors near me” or “doctors (without near me)”, it will show result on according to your search, doctors near you and away from you. Local SEO become more prominent after mobile accessibility. Some of important factors for local SEO are keyword research, localized content is required, localized SEO backlink strategy, local directory website, local communities, etc.

Search Engine Optimization (SEO) Tools

Some of the most popular and best search engine optimization (SEO) tools are:

·        Ahrefs – SEO Keyword Tool

·        Google Search Console – Top SEO Tool

·        SEMRush – Marketing SEO Tool

·        KWFinder – SEO Keyword Tool

·        Moz Pro – SEO Software

·        Ubersuggest – Keyword Tracking Tool

·        Answer The Public - Free SEO Tool

·        SpyFu – Free SEO Tool

·        Woorank – SEO Ranking Tool

Conclusion

According to Statista, during the 2021 survey carried out among search engine optimization (SEO) professionals worldwide, 24.6 percent stated depth and accuracy of content was one of the most important factors impacting the search rankings in 12 months leading up to the survey. On-page elements such as meta titles and descriptions, ranked first, mentioned by 32.8 percent of respondents.

According to a report, approximately 61% of B2B marketers stated that SEO and organic traffic generates more leads than any other marketing initiative. And 70% of online marketers say that SEO is better than PPC (Pay Per Click) for generating sales.
The real core of optimization is trusting everything, keeping what works and changing that doesn’t and repeat the process all over again. Search engine optimization is an important part of online businesses, digital marketing and content writing, every online business owner or the person who has website must aware of SEO. SEO will make your website or online business more visible to audience, it increases visitors which might convert to a potential customer and ultimately website & business grows.

Viola Eva, founder of Flow SEO, says that “the reality of SEO is the reality of any successful endeavor: It will take strategic, consistent and sufficient efforts to rank well”.