digital marketing | future of digital marketing

 

Digital Marketing - A Great Modification in Business World

What is Digital Marketing

Marketing is all about strategies, that are planned and executed, to promote and ultimately to sell the products or services in any possible way. Sending 10,000 emails or text messages to your customers every week offering special discounts in your products or services, promoting your website on different social media platforms or on search engines, organically or paid, all are “digital marketing”.

Digital marketing is basically "a mode of advertising and selling products or services digitally, through internet". Digital marketing promotes different brands and establishes relationship with potential customers through internet and other forms of digital platforms i.e., search engines, websites and social media platforms.

Digital Marketing

Digital marketing includes a wide range of strategies and actions that marketing executives take, such as distributing or launching promotional products, sending emails, and communicating through social media platforms. TV, radio advertising, targeted articles, are also a type of marketing.

Types of Digital Marketing

There are many different types of digital marketing. Some of the major types by which digital marketing can be done are as follows:

·       Creating Website of your company – Websites will help in showcasing your expertise, provides solution to potential customers, and acts as a point of easy contact for customers. Website will offer you a way to generate leads and capture customer information. The website must contain original and genuine content, helpful for the customer, it should be mobile friendly and it should be regularly monitored and updated.

·       Search Engine Optimization (SEO) – Basically SEO helps search engines like Google to find your website and raises it higher in ranking. Creating a blog is must as it not only helps to improve SEO but also allows you to establish as a industry. For b2b model, if you can pull clients back to your site with strong content, you are more likely to build trust, which in turn push them to the end of conversion funnel.

·       Social Media Marketing – social media is a valuable channel for any business such as LinkedIn, Instagram, Twitter, Facebook, WhatsApp, etc. According to the report, around 83 % of b2b marketers use social media marketing and it is second most popular channel for marketing after search engines.

·       PPC Campaigns – PPC or Pay Per Click is an excellent option, with easy budgeting to suit your needs as you can only pay if an action (click) has been taken. A paid media campaign tracker can also be used to keep an eye on spend and performance to ensure what is working and what is not working.

Digital Marketing Strategy

If we are talking about marketing strategies, there’s a term used “marketing funnel”. Now, the question arises that, what is marketing funnel? How it works?

“Marketing funnel” is sometimes called “sales funnel” or “conversion funnel”. Marketing funnel is a system that allows you to track the customers journey from having no idea who you are to becoming a lifelong a loyal customer. Marketing funnel actually shapes like a funnel. There are different stages in marketing funnel, the top most stage is awareness, then interest, desire, and the bottom most stage is action.

Awareness – At this stage prospect hears or knows about your brand, through article on LinkedIn, hear goods things from another person, see your brand name on search engine result page, or get an email from your sales team, etc. Your brand image plants a seed in their mind.

Interest – After the brand name has appeared on their mind. Now it depends on the interesting level of content. At this stage, the potential consumer might show some signal that there is something that could exist between consumer and brand. Example – by searching your brand name on search engines, might leave their contact details.

Evaluation - Once the potential customer has reached you, which they want to understand about your brand and head to business relationship or deal. This stage requires a significant amount of negotiation.

Purchase – So, it takes a while to get you customer to this stage. Now they have trusted your brand and understand what you’re going to offer and serve them. If you keep supplying high quality products or services, your customer will come back to you for other deals also.

Future of Digital Marketing

According to statistics, the growth of e-commerce market in India is pushing to Rs.7 trillion by 2023. From this, we can say that the growth of digital marketing is on an upward trend and has positively impacted businesses as well as the lives of people.

The traditional marketing still has huge value in the world, but digital marketing is drastically making its own place. With the help of analytics, the marketing managers are able to see exactly where the people are coming from, what they want, what they are doing on websites, and which marketing strategy can produce highest ROI.

Today, the startups are launching their business with digital marketing. This type of marketing will ease the process of every business. The company does not require manpower to go physically into the market and promote the product.

Digital marketing will also be going to play an important role in economic development of the country. In 2015, Government of India has launched a campaign “Digital India” in order to ensure government’ s services are made available to citizens electronically by improved online infrastructure, to transform India into a digitally empowered society and knowledge economy.

Digital marketing has a huge impact on creating new job opportunities. According to LinkedIn, digital marketing specialist role is among the top 10 most demanding jobs, with around 8,60,000 job openings. Some of the top career opportunities in digital marketing are as follows:

·       Digital Marketing Manager.

·       Social Media Marketer.

·       Search Engine Optimizer.

·       Content Marketer.

·       Email Marketer.

·       Search Engine Marketer.

·       Virtual Assistant Manager.

Conclusion  

Digital marketing will definitely be going to create a huge impact on businesses, working culture, job opportunities. No business can stay ahead of the competition or completely vanishes of without a proper digital marketing strategy. Today digital marketing is at very early stage, however it changing drastically and evolving day-by-day and will be a game changer in near future.