Affiliate marketing

 

Affiliate Marketing - Join, Promote & Earn

Today, along with technology, the way of earning money has evolved so much that you can earn money from anywhere through internet, just sitting at your comfort zone. In this era of internet, most of the people don’t go out for shopping, they prefer online shopping as everything is available online be it clothes, mobile phones, grocery, any electronic gadgets, vehicles, etc., all the products we cannot even imagine are available in online shopping store. Because of this many people are inclining towards online business and affiliate marketing is one of its parts.

What is Affiliate Marketing ?

“Affiliate marketing” is a marketing where a person (affiliate) promotes and sells another person’s product or another company’s product/services through their own marketing ways and the affiliate will get commission on each product, they sell.

Affiliate Marketing is basically Join, Promote & Earn

Affiliate marketing is basically a marketing scheme, which helps them to the company or business owners to promote their product or services widely, to reach larger audience, and ultimately to increase the sell. Many companies or brands work directly with their affiliate marketers, but some choose to assign that work out to specialist affiliate marketing networks as this gives the affiliates a choice of what they wish to promote. The affiliate networks make the work structure of any company or brand to easier, as the company or brand doesn’t require any setup to collect data, and ensure that the correct people receive payment for sales they promote.

Some of the top affiliate marketing platforms or networks, where you can work as affiliate marketer and earn commission:

·       Amazon Associates.

·       eBay Partner Network.

·       ClickBank

·       Shopify

·       Flipkart Affiliate Program

·       FlexOffers

·       LeadDyno

·       Reseller Club

·       Cuelinks

Different Types of Affiliate Programs

There are different ways to do affiliate marketing. Some of the major affiliate marketing programs, an affiliate marketer uses and earn commission are as follows:

PPC – Pay Per Click – In Pay Per Click (PPC) affiliate model, an advertiser pays a certain fee each time an advertisement is clicked. A marketer promotes these ads on their website, and thus earning revenue from their visitors and promoting additional website visits for the advertiser.

PPL – Pay Per Lead – In Pay Per Lead (PPL) affiliate program, an advertiser pays an affiliate on the basis of number of converted leads that they produce for the advertiser.

PPS – Pay Per Sale – In Pay Per Sale (PPS) affiliate program, offers a payout only when the sale is made. The affiliate gets paid as soon as a lead is turned into sale.

Recurring Commission – Recurring affiliate program allows you to earn commission for as long as your referrals remains signed up, mostly relevant for subscription programs.

Sitewide commission – In this affiliate program, the affiliate gets paid for any purchase on the website made by referral.

Cycle of Affiliate Marketing

Some of the Pros and Cons of Affiliate Marketing

Everything has its pro and cons, similarly affiliate marketing also has some pros and cons. Some of the main pros and cons of affiliate marketing are as follows:

Pros

·       Easy to execute.

·       Low or no investment cost.

·       Easy to scale.

·       No field works.

·       Work From Home.

Cons

·       Requires Patience.

·       Some products offer very less percent of commission.

·       No guarantee of revenue.

Future Scope of Affiliate Marketing

Affiliate marketing is basically self-employment or a freelancing that has low cost or zero cost investment and doesn’t require a person to produce stock, or ship product inventory. Affiliate is a flexible sales model that creates income, though, it is not easy. Affiliate marketing requires a lot of research about products, web traffic patterns and follower interests. An affiliate marketer needs to be consistent, keep a continuous engagement with the products and the brand they choose to promote. Having good understanding of SEO (Search Engine Optimization) and social media marketing will help an affiliate marketer to attract new followers and generate additional income.

According to a report, today more than 80%of the brands have affiliate programs, over 84% of the publishers join affiliate marketing, around 94% of publishers join two or more affiliate programs, while many publishers use 3 or 4 affiliate marketing programs also.

Affiliate marketing is worthy enough as it has shown huge growth in past few years. Statista estimates that the affiliate marketing industry will be worth $8.2 billion by 2022, up from 5.4 billion in 2017.

Affiliate marketing is becoming a great source of passive income, its just that you need to put efforts, especially in your initial days of affiliate marketing. The more open you are, the more authentic you will be, which ultimately helps in building trust, so that people will become more comfortable in following your advice.

As “Pat Flynn” says “Affiliate marketing is not a push button solution. It takes focus and commitment, and a certain choreography to make it happen the way you want it to”.